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About Activia > How does Activia work ?

How does Activia work ?

Activia® is scientifically proven to help improve slower digestive transit*. But how does it do it and why is it unique culture, Bifidus ActiRegularis, so important?

Don't just take our word for it: 82% of women with digestive discomfort said they felt better after eating one or two pots of Activia® a day**.

The facts:

After eating, food passes through the digestive tract, where it is gradually broken down into its smaller constituent parts, for example sugars, fats and proteins. These nutrients are then absorbed and help us lead an active and healthy lifestyle.

Digestive transit is defined as the length of time it takes for something to pass through the digestive system, so in effect the time from when something enters our mouth until it leaves our body. Different people experience different transit times from very fast to very slow. A slower digestive transit can sometimes leave you feeling a little sluggish or bloated and women have reported that these feelings can knock your confidence.

Here's where Activia can help:

Activia, with its unique culture Bifidus ActiRegularis, is scientifically proven to survive passage through the digestive system - arriving into the gut in great quantities to deliver its benefit to you.Once in the gut Activia works alongside the naturally present beneficial good bacteria and helps to maintain a healthy digestion system by improving slower digestive transit.*

*When at least one pot is eaten everyday as part of a healthy balanced diet and lifestyle **Study where 292 consumers who ate one or two pots of Activia® everyday for 14 days.
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